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S22 "BUILT TO GO FURTHER"

BEHIND THE LAUNCH

Here at UAG we're constantly pushing the envelope, whether that's in product design or the way we go to market! We stepped up our Samsung Galaxy S22 launch this year, incorporating some insane photo and video assets to show off our new line.

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To the mountains of Big Bear and to the bluffs of San O and back, the UAG team took the new and complete Samsung Galaxy S20 Collection out for an adventure. Inspired by Wes Anderson's aesthetic and charming humor, watch as the Civilian, Plasma, Pathfinder, and Monarch series choose their outdoor adventures. 

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In the short film, viewers will see we took a step outside of our comfort zone from the normal non-fiction storytelling to execute a vision we have been scheming for weeks. Contrary to popular belief, producing this masterpiece (or so we like to think) was far from easy. The strategic details of panning from character to character capturing movement, varying terrains, and theatrical performances are what created the eccentric composition that is the S20 campaign. This short film was a first for us, but we can’t promise it will be our last.

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