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Updated April 1, 2020

This Privacy Policy ("Policy") explains how Urban Armor Gear, LLC (collectively, "UAG" "we" or "us") collect, use and share information about you when you access or use our website or other online or mobile services or applications ("Services") or otherwise interact with us. We may supply different or additional notices of our information practices specific to certain programs or activities. We may also provide different notices of our information practices with respect to certain subsidiaries or affiliates, in which case this Policy will not apply. This Policy should be read in conjunction with our website Terms of Use, into which this Policy is incorporated by reference. 

If you are a California resident, our California privacy policy supplements this general privacy policy. For our California privacy policy, please click here

This Privacy Policy may be updated from time to time. Please check back periodically for further updates and changes. If we make changes, we will notify you by revising the Effective Date above and, in some cases, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review this Policy whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you. The most updated version will always be available on our website.


  • Collection of Information

    • Non-Personally Identifiable Data

    • Information You Voluntarily Provide

    • Information Collected from Other Sources

    • Information We Infer or Derive About You

  • Disclosure of Personal Information

    • Service Providers

    • Legal Requirements

    • Business Transfers

    • Elsewhere at Your Direction

    • Transfer of Information to the U.S. and Other Countries

  • Use of Information

  • External Links

  • Cookie Policy

  • Browser-Based Do Not Track

  • How We Protect the Information That We Collect

  • Individuals in the European Economic Area (“EEA”)

  • Changes to Your Account Information

  • Opt-Out Procedures

  • Contacting the Website

  • California Privacy Policy

    • Categories of Personal Information We Have Collected From Or About Its Guests in The Preceding 12 Months

    • Categories of Sources From Which We Have Collected Personal Information About Guests 

    • Business or Commercial Purposes for Which We Have Collected or Sold Personal Information About Guests in The Preceding 12 Months

    • Categories of Personal Information We Have Disclosed for A Business Purpose in The Preceding 12 Months

    • Categories of Personal Information We Have Sold About Guests in The Preceding 12 Months

    • Children Under the Age of 16

    • Your Rights as a California Consumer

    • How We Will Verify That It Is Really You Are submitting The Request

    • Responding to your Right to Know, Right to Access, and Right to Delete Requests

    • Responding to Your Consumer Request to Opt-Out of The Sale of Your Personal Information

    • If You Have an Authorized Agent

    • Non-Discrimination

    • Consumers with Disabilities

    • Questions About the Policy

  • California Consumer Privacy Act Request

  • California Shine the Light

Collection of Information

Non-Personally Identifiable Data

Anytime you visit our website, we may gather certain non-personally identifiable information regarding the means you use to access our website.

We may collect your Internet Protocol (IP) address and browser information and reference site domain name when you visit this website and analyze this data for preferences, trends, and site usage statistics. We may look at what site you came from, or what site you visit when you leave us. We collect this information by using commonly used cookies, web beacons, and related technologies in order to analyze and understand how the website is used and to enhance your visits to our websites. For example, we may use these technologies to customize account pages for you, track user visits and account features, determine what features and pages are most frequently requested or visited and save your password so you do not have to provide it each time you visit the website.

We use this information to help diagnose problems with our server, administer the website, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our websites. This information enables us to determine which areas of the websites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual's consent.We use third-party companies to provide Internet data hosting and to help us measure and determine how visitors use our website and the effectiveness of our website and promotions in order to help us improve and optimize our website and the products and Services we offer. We also use third-party companies to serve advertisements (banners or links) on our behalf across the Internet. These advertising companies use tracking technologies (including cookies and pixel tags) to collect non-identifiable information about your visits to our website and your interactions with our products in order to provide tailored advertisements based on your interests and browsing of our website. We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers.

For more information about the types of cookies we use and our reasons for using them, as well as your choices concerning cookies, please see our Cookie Policy.In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.

Information You Voluntarily Provide

We may collect and store information that you provide to us through our website, through our customer service representatives, at events, through marketing efforts, including contests, sweepstakes and events, and through third parties, or any other way we interact with you. You may choose not to provide certain information, but then you might not be able to take advantage of certain capabilities of our website or other services or products we may offer.

We may request, collect and/or store some or all of the following types of personal information: name, billing address, shipping address, e-mail address, telephone number, financial and payment information, such as credit card number and expiration date, gender, personal interests, birthday, IP address/domain name, other personal information you may have volunteered, or information about a third party you provide when we ship an order. We may also maintain a record of your product interests and purchases. We may also aggregate the information collected from you via other interactions.

In accordance with your device permissions, we may collect information about the precise location of your device. We may also collect information about your approximate location each time you access our Services.

We may collect the information you post in a public space on our website. For example, you might be able to post feedback or reviews about our products that others visiting our website will see. We also collect information when you contact us.

Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in our e-mail newsletters, request information, purchase a product, register with our website, or use any of the other interactive portions of our Website, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you've requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see Opt-out Procedures below). This data may also be used to tailor your experience on our website by providing content that is relevant to your interests and geographic region.

Passwords:  The personal data record created through your registration with our website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

Public Forums:  Our website may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.  

User Contributions:  You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. We cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information Collected from Other Sources

To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all state and federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you've provided.

We may also receive information about you from other sources and combine or link that with information we have about you. For example:

  • We receive information from our vendor partners that sell UAG products, such as contact information and feedback customers provide.

  • We collect change-of-address information, demographic information, and information about consumer preferences, interests and opinions from third party sources.

  • If you create an account or access our Services using credentials from a third-party social media platform (such as Facebook), we have access to certain information from that platform, such as your name, email address, friends list and public profile information, in accordance with the authorization procedures determined by that platform.

  • We collect content you share publicly in connection with our products, services or campaigns, including photos, videos and profile information.

  • If you apply for certain co-branded financial products, we receive certain information from the financial institution we partner with, including whether your application was approved or denied, account closure information, and aggregated information about your transactional history.

Information We Infer or Derive About You

We may use or combine personal information that you provide, that we collect automatically, or that we obtain from other sources to derive or infer additional personal information about you. For example, we may infer that you are looking to purchase certain products based on your website browsing behavior and past purchases, or we may use your IP address to estimate your general location.

Disclosure of Personal Information

Except with your consent or as described in this Privacy Policy, we do not sell, rent, or share with third parties any of your personal information.

Service Providers

We may share personal information with certain third parties that perform services on our behalf. The services provided by those third parties may include: operating the website, hosting the website, providing the products and services you request, authorization and processing of your payments, product fulfillment, fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, loyalty program management, promotions fulfillment, web site evaluation, data analysis and, where applicable, data cleansing. Those third parties are not authorized to use or disclose personal information you provide to us on or through this website for any purpose other than to perform the services designated by us.

Legal Requirements

We may share personal information with a third party if we are required by law to disclose that personal information. For example, we may be required to disclose personal information to respond to a subpoena, court order, or other legal process. We may also disclose this information in response to a law enforcement agency's request, or where we believe it is necessary to investigate or address unlawful acts or acts that may endanger the health or safety of a consumer or the general public, to verify or enforce compliance with the terms of use and policies that govern our website or as otherwise required or permitted by law. In addition, the personal information you provide to us may be transferred as an asset in connection with a merger or sale involving all or part of or as part of a corporate reorganization, stock sale or other change of control.

Business Transfers

In the event that our company sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our company are acquired, consumer information may be transferred as part of the acquisition.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Transfer of Information to the U.S. and Other Countries

We are based in the United States and process and store the information we collect in the U.S. If you are based outside the U.S., we transfer your personal information to, and process your personal information on, servers located in the U.S., a jurisdiction that may not provide equivalent levels of data protection as your home jurisdiction.

Use of Information

We use the information we collect about you to provide, maintain, and improve our Services and the other interactions we have with you. For example, we use the information we collect to:

  • To present our website and its contents to you;

  • To provide you with notices about your account;

  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;

  • To notify you about changes to our website or any products or services we offer or provide through it;

  • To allow you to participate in interactive features on our website.

  • Facilitate and improve your online shopping experience;

  • Provide and deliver products and services, process transactions and returns, and send you related information, including confirmations, receipts, invoices, customer experience surveys, and recall notices;

  • Manage your accounts with us, host forums and interactive areas of our Services, provide technical support (including to debug and troubleshoot), and send you technical notices, updates, security alerts, and support and administrative messages;

  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of UAG and our subsidiaries and affiliates and others;

  • Respond to your comments and questions and provide customer service;

  • Communicate with you about UAG and our subsidiaries and affiliates and partner products, services, offers, contests, promotions, sweepstakes, surveys and customer experience research, news, events, and other information we think will be of interest to you (for information about how to manage promotional communications, please see "Opt-Out Procedures" below);

  • Monitor and analyze trends, usage, and activities;

  • In connection with our services and your experiences;

  • Tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our services;

  • Provide advertising and marketing targeted toward your interests;

  • Process and deliver contest, promotion and sweepstakes entries and prizes;

  • Link or combine with other information we receive from third parties to help understand your preferences and provide you with personalized service; and

  • Carry out any other purpose conveyed to you at the time the information was collected.

External Links

Our website contain links to other sites. Our company is not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit.

Cookie Policy

Our company may use a browser feature known as a “cookie.” A “cookie” is a small data file transmitted from a website to your computer’s hard drive.  Cookies are usually defined in one of two ways, and we may use both:  (1) session cookies, which do not stay on your computer after you close your browser, and (2) persistent cookies, which remain on your computer until you delete them or they expire. Our website uses cookies to track your visits through Google Analytics, Google Adwords, and Google Analytics Remarketing in conjunction with DoubleClick as described in the following paragraphs.  You can change your browser settings to refuse cookies or alert you when a cookie is being sent at any time. We do not use cookies to identify you personally.

  • Cookies/Google Analytics: The Site sends aggregated, non-Personal Information to Google Analytics for the purpose of providing us with the ability to conduct technical and statistical analysis on the Site’s performance. This cookie allows us to see information on user Site activities including, but not limited to page views, source and time spent on Site. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked by to individuals. This will help protect your privacy. Using Google Analytics, we can see what content is popular on the Site and strive to give you more of the things you enjoy reading and watching.

  • Google AdWords: Using Google AdWords, we are able to see which pages helped lead to contact form submissions, software downloads, and purchases. This allows us to make better use of our paid search budget.

  • Remarketing with Google Adwords: We use Remarketing with Google Adwords to advertise online. Third-party vendors, including Google, show our ads on sites across the internet. Third-party vendors, including Google, use first-party cookies (such as the Google Analytics & Adwords cookie) and third-party cookies (such as the DoubleClick, Criteo, Klaviyo, & Facebook cookie) together to inform, optimize, and serve ads based on someone’s past visits to our website. For more information on how Google Analytics, AdWords, and Remarketing with Google Adwords supports the site and uses information sent from the Site, please review Google’s privacy policy available at

  • Email Messages to Our Email Account: email addresses sent to our email accounts by non-customers are not added/sold/transferred to any mailing list. At our discretion, we may retain a copy of the received message and our outgoing email message for future reference.

  • Web Beacons: A Web Beacon is an electronic image. Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior. If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails. We may also use them to track if you click on the links and at what time and date you do so. Some of our third-party marketing partners may use Web Beacons to track your interaction with online advertising banners on our website. This information is only collected in aggregate form and will not be linked to your Personal Information. Please note that any image file on a webpage can act as a Web Beacon.

  • Embedded Web Links: Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link.  The tracking is accomplished through a redirection system. The redirection system allows us to understand how the link is being used by email recipients.  Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the Personal Information that we hold about you. This data is used to improve our service to you and to help us understand the performance of our marketing campaigns.

  • Third-Party Websites and Services. We work with a number of service providers of marketing communications technology. These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide.  The information collected can be gathered on our website and also on the websites where our marketing communications are appearing. For example, we may collect data where our banner advertisements are displayed on third-party websites.

Browser-Based Do Not Track

Other than as disclosed in this Policy, the Site does not track users over time and across third-party websites to provide targeted advertising.  Therefore, the Site does not operate any differently when it receives Do Not Track (“DNT”) signals from your internet web browser.

How We Protect The Information That We Collect

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Our website is hosted on secure servers and all transactions are carried out through a secure shopping cart that is PCI-DSS compliant.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site. Moreover, at no time should you use email to transmit your financial information to us as email is not a secure channel.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Individuals in the European Economic Area (“EEA”)

The following section applies to individuals in the EEA.

Legal Basis for Processing. When we process your personal information, we will only do so when:

  • We need to use your personal information to perform our responsibilities under our contract with you, for example to deliver products that you ordered from us.

  • We have a legitimate interest in processing your personal information. For example, if you are a customer, we may process your personal information to send you marketing communications, to communicate with you about changes to our Services, and to provide, secure, and improve our Services.

  • We find such processing is necessary to comply with our legal obligations.

  • We have your consent to do so. When your consent is the legal basis for our processing, you may withdraw such consent at any time.

Data Retention: We store the information we collect about you for as long as is necessary for the purpose(s) for which we collected it or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Subject Requests: Individuals located in the EEA have the right to access personal information we hold about you and to ask that your personal information be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please contact us at 1-855-218-8797 (Europe) or 1-818-960-7031 (U.S.), or email us at You may also update your online account information by logging into your online account or through the other methods described in the "Opt-Out Procedures" section below.

Questions or Complaints: If you are a resident of the EEA and have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see:

Changes to Your Account Information

You may update or correct your online account information by logging into your online account and updating your information, or by contacting us via text message at 1-818-960-7031 (U.S.) or 1-855-218-8797 (Europe), or email us at

You may also email us at if you wish to deactivate your online account, but note that we may retain information about you for legitimate business purposes or as required by law.

Opt-Out Procedures

We offer visitors to our website a means for controlling the use of session information. If, at any time after ordering products or registering for information, you change your mind about receiving information from us or about the use of information you provided, or wish to have your information deleted, please send us a request specifying your new choice. You can contact us via SMS text message at 1-818-960-7031 (U.S.) or 1-855-218-8797 (Europe), or email us at

Promotional/Subscription-Based Communications: You may opt out of receiving promotional communications or subscription-based services, such as email newsletters.  There are several ways in which you can tell us whether or not you want to receive promotional communications from us. You also will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional e-mails we send you. You may also contact us via SMS text message at 1-818-960-7031 (U.S.) or 1-855-218-8797 (Europe), or email us at

Location Information: The settings of your Internet browser or mobile device may allow you to stop sharing your precise location with UAG.

Mobile Push Notifications/Alerts:  With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device.  You can deactivate these messages at any time by changing the notification settings on your mobile device.

Please note that removal of personal information from our database or "opting-out" will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request.  If you opt out of receiving promotional communications, we may still send you non-promotional emails, such as emails about your purchases and account verification.

To opt-out for Google Analytics and Google Display, please visit - you may also choose to use the Google Analytics opt-out browser add-on found at:

To opt out of Criteo ads, please visit

Contacting the Website

If you have questions concerning this Privacy Policy or the practices of this website, please feel free to contact us.

By Email: 

By Text: 1-818-960-7031 (U.S.) & 1-855-218-8797 (Europe)

By Web: Visit and click on the “Open a Ticket” link. 


This policy describes the personal information we collect, use, and disclose about individual customers and website visitors who are California residents. This policy applies only to California residents who are natural persons; it does not apply to any entities (whether business, non-profit or governmental) or to any person who is not a California resident. For our general privacy policy, see above.

Whenever you visit our website, we will collect some information from you automatically simply by you visiting and navigating through this site, and some voluntarily when you submit information using a form on the website, enroll in one of our e-mail newsletters, request information, or use any of the other interactive portions of our website. Through this website, we will collect information that can identify you and/or your activity.

And whenever you communicate, interact or do business with us, we will be collecting personal information from you or about you in the course of our interaction or dealings with you.

Categories of Personal Information We Have Collected From Or About Its Guests In The Preceding 12 Months

  • Identifiers (e.g. name, mailing address, email address, phone number, credit/debit card number)

  • Characteristics of protected classifications (e.g. gender, age)

  • Commercial information (e.g. products or services purchased, purchase history)

  • Internet or other electronic network activity (e.g. browse or search history)

  • Geolocation data (e.g. latitude or longitude)

  • Audio, electronic, visual, or similar information (e.g. recording of guest service calls)

  • Inferences drawn from any of the above (e.g. preferences or characteristics)

  • Professional and employment related information

Categories of Sources from Which We Have Collected Personal Information About Guests

  • Stores (online and vendors)

  • Website

  • Guest Relations

  • Social Media

Business or Commercial Purposes for Which We Have Collected Personal Information About Guests In The Preceding 12 Months

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services.

  • To provide warranty coverage on applicable products.

  • Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.

  • Short-term, transient use including, but not limited to, the contextual customization of ads shown as part of the same interaction.

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.

  • Debugging to identify and repair errors that impair existing intended functionality.

  • Undertaking internal research for technological development and demonstration.

  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.

Categories of Personal Information We Have Disclosed For A Business Purpose In The Preceding 12 Months

  • Identifiers (e.g. name, mailing address, email address, phone number, credit/debit card number).

  • Characteristics of protected classifications (e.g. gender, age).

  • Commercial information (e.g. products or services purchased, purchase history).

  • Internet or other electronic network activity (e.g. browse or search history).

  • Geolocation data, audio and visual information.

  • Professional and employment related information.

  • Inferences drawn about your preferences, and other categories of personal information that relate to or are reasonably capable of being associated with you. 

Categories of Personal Information We Have Sold Provided About Guests In The Preceding 12 Months

The law defines “sale” very broadly to include simply making data available to third parties in some cases. We let advertising and analytics companies collect IP addresses, and cookie IDs through our website and apps when you use our services.

  • Internet or other electronic network activity (e.g. “cookies” or other tracking tags)

We do NOT and will not sell your personal information in exchange for monetary consideration. However, we may provide some of your information to third parties for other valuable consideration. For example, we may allow IP addresses and other cookie-related data to be collected in an automated manner and managed by our marketing vendors in order to provide you with targeted ads based on what you appear to be interested in as a result of your activity online, both on our website and elsewhere. If you opt-out, you will still see ads but they will not be personalized based on your online activity. Other than this exception, we do not and will not disclose your personal information to any third party in exchange for monetary or other valuable consideration. 

Third-party vendors: UAG may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from vendors working on our behalf.

Business transfers:  In the event UAG sell or transfer a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of the Company are acquired, consumer information may be transferred as part of the acquisition. 

Compliance with law/safety:  We may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Website, the site itself, or the public.

Children Under the Age of 16

Our website is not intended for children under 16 years of age. No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on our website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

Your Rights as a California Consumer

If you are a California resident, you have the following rights:

  • Right to Know. The right to request, up to 2 times in a 12-month period, that we identify to you (1) the categories of personal information we have collected, disclosed or sold about you in the last 12 months, (2) the categories of sources from which the personal information was collected, (3) the business purpose for which we use this information, and (4) the categories of third parties with whom we share or have shared your personal information in the last 12 months;

  • Right to Access. The right to request, up to 2 times in a 12-month period, that we provide you access to or disclose to you, free of charge, the specific pieces of personal information we have collected about you in the last 12 months;

  • Right to Delete. The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions;

  • Right to Opt-Out. The right to opt-out of the sale of your personal information to third parties;

  • The right to designate an authorized agent to submit one of the above requests on your behalf.  See below for how you can designate an authorized agent; and

  • The right to not be discriminated against in receiving different or less favorable pricing, service or financial incentive for exercising any of the above rights.

You can submit any of the above 4 types of consumer requests by any of the 2 options below:

  • Click HERE to be taken to an online request submission form. 

  • Visit our website at: Click on "Do Not Sell My Info" to be taken to an online opt-out submission form.

How We Will Verify That It Is Really You Submitting The Request

When you submit a Right to Know, Right to Access, or Right to Delete consumer request through one of the methods provided above, we will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us. For example, we may need you to provide your name, address, email, phone number, your date of birth. If your sole interaction with us was as a website visitor, then in order to verify your identify, we will need to ask you to provide your name, email, phone number, IP address, device ID, browser ID, and/or cookie ID.

Responding to your Right to Know, Right to Access, and Right to Delete Requests

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days or 90 days total from the date we receive your request), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding our receipt of your verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Responding to Your Consumer Request to Opt-Out of The Sale of Your Personal Information

We will act upon a verifiable consumer request to opt-out within fifteen (15) days of its receipt. We will notify all third parties to whom we have sold personal information within 90 days of our receipt of your request that you have exercised your right to opt-out and instruct them not to further sell the information. We will notify you when this has been completed by mail or electronically, at your registered email address.

We may deny a request to opt-out if we have a good faith, reasonable, and documented belief that a request to opt-out is fraudulent. If we deny your request to opt-out, we shall inform you of our decision not to comply and provide an explanation as to why we believe the request is fraudulent.

If You Have an Authorized Agent

You can have an Authorized Agent submit a request on your behalf if you provide that agent with written permission to submit an opt-out on your behalf.  We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf. 


We will not discriminate against you because you exercise your rights. For example, UAG will not deny you goods or services or charge you a different price or rate for goods or services if you make an access, deletion, or do not sell request.

Consumers with Disabilities

This policy is in a form that is accessible to consumers with disabilities. 

Questions About the Policy

If you have any questions about this privacy policy, please Email: 

California Shine the Light

If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year. To request a notice, please submit your request to:

Please allow 30 days for a response.

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