URBAN ARMOR GEAR was founded in 2012 in Orange County, California – the action sports center of the world. Bored with the corporate world and unimpressed by the case offerings at the time, three founders got together and decided to create a case that could provide unrivaled protection for their phones in the most challenging situations.
The first iPhone case UAG developed was for the iPhone 4, and featured UAG’s signature pattern, inspired by jerry cans. Jerry cans were first popularized during World War II, made of pressed steel to create rigidity and strength while remaining lightweight to transport liquids like gas and water to troops. UAG includes its own now-iconic version of the jerry can design to invoke this sense of high-quality, military-grade strength that has come to represent UAG. Initially, sales were slow and it wasn’t until the Samsung S3 was launched that the market started to take notice.
Through brute force, UAG was able to make a name for itself by marketing in forums, blogs (remember those?) and giving away free samples to tech enthusiasts. Soon word began to spread and stories began pouring in of customers whose phones were protected by UAG after they were dropped off buildings, down walls, run over by cars, and worse.
The fun didn’t stop there. As phone manufacturers put out larger and larger devices, the need for protection increased even further. UAG went to great lengths to prove our cases could stand up to the rigors of active lifestyles and embarked on a series of tests to demonstrate it our breakthrough design and functionality.
Some of our breakthroughs include:
The first major case brand to have all our products third-party certified to Military Standards (MIL-STD 810G 516.6)
The first company to send an iPhone 6 into space (and have it survive)
The first Microsoft Surface Case to pass MIL-STD 810G 516.6
The first company to throw our phones out of a moving vehicle (120 MPH) and have it survive
The first rugged Apple Watchband was specifically designed for surfing.
The introduction of the Monarch Series, which fuses 5-layers of protection with advanced materials such as carbon fiber and Kevlar®
Created the most rugged & thin MacBook Pro cases to pass US Military Drop Test Standards
As the response from customers increased, we started getting more and more placement as outdoor enthusiasts and people from all walks of life came to appreciate the durability, quality, and style of our cases.
Today you can find UAG online at UrbanArmorGear.com, as well as the world’s largest retailers such as Amazon, Best Buy, Verizon, AT&T, Target, and thousands of additional independent wireless retailers.